Unlocking trust, identity, and creditability networks for humanity.

In the early days of the internet, the ability to verify credentials wasn’t possible; if you claimed you were someone online, nobody could truly prove otherwise.

As users started to come online at an exponential rate, the username/password system was devised to secure email and other online services. Login pairs could not be ported across ecosystems, and were stored on private (sometimes encrypted) databases. This centralized approach enabled trivial attack vectors, resulting in many compromised accounts. Without a consolidated identity, users are forced to consent to data sharing agreements every time they perform actions such as visiting a new website, making an online purchase, etc., yet have no interface through which to manage these agreements.

Major companies like Google and Facebook began offering one-click authentication via universal login APIs. This approach reduced on-boarding friction and improved user experience, however it did not meaningfully reduce attack vectors or put any visibility or control of digital identities or agreements in the hands of users.

Satoshi Nakamoto launched the Bitcoin network as a scalable, secure, and decentralized protocol enabling financial transfers between parties. Bitcoin’s protocol catalyzed the rise of sovereignty-focused decentralized systems, including Shyft.

Shyft Network enables the next step in the evolution of online trust by applying consent frameworks and codified rules of engagement to digital ecosystems.